This blog post is part of an ongoing series titled Connecting with Collections. The series offers readers a peek inside collections at the Museum of Tropical Queensland, highlighting objects and their stories.
You don’t often go to a new place without seeing at least one postcard for sale. Beaches, small towns, big cities – there’s always a tourist shop, and there’s always a postcard stand. I myself have a series of postcards on my fridge, parading beautiful sights my friends and family have visited – my favourite being a picture of a fluffy sheep in front of the rolling hills of New Zealand.
This postcard shows scenes much closer to home. The postcard was originally purchased by the late Lloyd Noel Vickers during his time stationed in Townsville in the mid-1940s as a member of the Australian Armed Forces. Fold out postcards allowed people to send their loved ones multiple images at a time, rather than the single image postcards of today.
This photograph and the postcard were recently donated to the Museum of Tropical Queensland by Vickers’ daughter, Denise Mitchell (Vickers), in memory of her father.
SPOT THE DIFFERENCE
Manufactured and distributed in the 1940s, the images of Townsville featured on the postcard depict a place very different from today. The images used on this postcard depict significant locations throughout the city. Have a closer look at some of these sites, and try to spot the similarities and differences between their 1940s context, and their position in Townsville today.
Built in 1913, the Great Northern Railway Station was well-known to the many soldiers who travelled to and from Townsville by train during WW2, and is featured in many commemorative photographs from the end of the war. The station closed in 2003, when the new railway line was built. Today, the building is used by Queensland Rail as both a travel centre and office space.
Another photo captures the Castle Hill lookout. The road to the lookout was developed as part of a Great Depression unemployment relief project, and officially opened in the year 1937. Today, visitors frequent the lookout by car, or by navigating one of the many designated hiking trails that traverse up the sides of the hill.
One of Townsville’s oldest bridges, Victoria Bridge opened in 1889 to connect the port on Ross Island to the Townsville CBD. The bridge became Queensland’s sole swing bridge during the years 1889-1925, and closed to traffic in 1975, when the George Robert’s bridge opened. Victoria Bridge was revamped and reopened as a pedestrian bridge in 2001.
The Townsville Post Office (left), built in 1886, is a heritage-listed building that now houses the Townsville Brewery. In 1942, the clock tower was dismantled after the bombing of Darwin; as a significant landmark in Townsville’s city centre, and because of the building’s status as a communications centre, it was also considered a possible target. In the 1960s, the tower was modified by JE Allen & Co., and soon became the prime location for political rallies because of its central position in the Townsville CBD. The building was redeveloped as the Townsville Brewery in 2001. The Union Bank building (right) was built in 1885 and established as the Perc Tucker Regional Gallery in 1981.
JUST LIKE YOU WERE THERE
The images on this postcard were produced from black and white negatives and then hand-coloured to bring life to the photographs. Hand-coloured images let manufacturers over-saturate the photographs with colour, to create a more ‘realistic’ visual experience. A range of pigments were used to create the vivid colours: oils, watercolours, dyes, crayons or pastels. The production of hand-coloured photographs generally stopped in the 1950s, when colour film became more available and the preferred method. However, many countries continued to hand-colour images because it was too expensive to obtain and produce colour film; in several places, this process was practiced as late as the 1980s. The 1970s also saw a resurgence in the technique, with trends in collecting antiques taking hold and a market opening for these types of hand-coloured images.
Murray Views, Gympie, was the key manufacturer for souvenir postcards during this period. Fred Murray opened Murray Studios in Gympie in 1906, initially only producing products for the Gympie region and surrounding areas. In 1929, the company changed to Murray Views, and was soon creating souvenir images and postcards from as far as Cairns to Grafton, with each photograph captured by Fred and his team. Fold out poster production began at the company in the mid-1940s, when Murray’s nephews took over the company.
This postcard is significant to the collections at the Museum of Tropical Queensland for several reasons. The images provide a contrast between historical locations in the Townsville region that are still some of the main tourist locations today, and the techniques used to create the postcard give us insight into both image and souvenir manufacturing in the mid-20th century. It also encourages us to think about the situation in which Mr Vickers might have purchased the object, during his years spent in Townsville. By looking at these images, we can gain a sense of both time and place.
Sophie Price, Assistant Curator Anthropology, Museum of Tropical Queensland