Sample Bags Steal the Show

For the people of Brisbane, the Ekka has been a major event on the calendar for over 130 years, with many attending year after year – no doubt for the Dagwood dogs, strawberry sundaes and of course, showbags – or sample bags as they were once called in the 1920s.

A Brief History of the Ekka

The Royal Queensland Show, affectionately nicknamed the Ekka, is a 10 day annual exhibition that commences on the second Thursday of August held at the RNA showgrounds in Brisbane. The first show was the Queensland Intercolonial Exhibition held in 1876, following the formation of the National Agricultural and Industrial Association of Queensland in 1875.

The show was intended to promote not just local industries, but also to showcase the agricultural, pastoral and industrial resources of the whole of Queensland, and this has continued to be the key purpose of the show. But the social aspects are just as important. It’s a place where city and country people come together and for many years, the annual showbags have been a highlight of Queensland’s social scene.

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Show Favourites: Sample Bags

Sample bags began to appear from the mid-1920s and were designed to provide samples of the goods of many different manufacturers and organisations. The first sample bags contained local coal and crushed quartz, then later stocked baking ingredients, miniature cans of fruit and lollies, whereas today you’ll find chocolate, toys and retail products dominate the contents.

The Chantler Family’s Show Bag Collection

Showbags collected by the Chantler family from Red Hillwere donated to the museum by their cousin. It is not known which of the Chantler family was the showbag collector, but the collection is both distinctive – in the number of showbags collected – and representative, in the way it reflects the interest of many in collecting showbags as mementoes of their annual visits to the Ekka.

These paper showbags are likely from the 1960s or 70s, before plastic bags started to be used around the 1980s. The Cherry Ripe bag indicates the showbags were pre 1967, before Cadbury acquired MacRobertson’s Steam Confectionery Works. Do you remember when Cadbury Crunchies only cost 10 cents?

One thought on “Sample Bags Steal the Show”

  1. The bags are from the 50’s & 60’s, my mum was born in the mid 50’s and remembers these exact bags.

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